Resources

The answer engine playbook

Practical guides on AI brand visibility - how ChatGPT, Claude, Gemini and Perplexity decide which brands to recommend, and how to measure, benchmark and grow your Share of Voice in their answers.

AEO
What is Answer Engine Optimization (AEO)?
AEO is the practice of making sure AI assistants like ChatGPT, Claude, Gemini and Perplexity recommend your brand in their answers - not just rank a link. Here's what it is, why it matters, and how it differs from traditional search.
June 24, 20264 min read
AI Search
How AI assistants decide which brands to recommend
When ChatGPT, Claude, Gemini or Perplexity name a brand, it is not random. Here are the signals - training, retrieval, citations and consensus - that shape which brands get recommended, and what you can influence.
June 12, 20264 min read
Share of Voice
Share of Voice in AI search: a primer
Share of Voice in AI search is how often your brand is recommended in AI answers relative to competitors. Here's how to define it, measure it across ChatGPT, Claude, Gemini and Perplexity, and use it as a brand-visibility KPI.
May 30, 20263 min read

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The answer engine playbook

What is Answer Engine Optimization (AEO)?

How AI assistants decide which brands to recommend

Share of Voice in AI search: a primer

See how AI recommends your brand today.

See how AI recommends
your brand today.