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AI search has an opinion about your brand. Here’s how to shape it.

AI search feels unpredictable - and for most brands, it is. Otis monitors exactly how each AI platform behaves in your category, then turns that intelligence into clear strategy, so your team always knows what to do next. Less uncertainty. More control.

See your AI visibility

ChatGPT · Claude · Gemini · Perplexity · AI Overviews

Trusted by

HallensteinsHatchZiwiAJ Hackett BungyDaylyteMotorhub

The loop

One loop that compounds

Each stage feeds the next - and every turn raises how often AI recommends you.

01Measureyour recommendation share
Measure · Overview

Visibility

Rankings, share of voice and average position across AI platforms.

72 / 100

Sentiment

Whether AI recommends you or just mentions you in passing.

Cult serums dominate the “best skincare” lists, but a simple cleanser-and-SPF routine is the smarter buy for most skin.

yourbrand.com +2

Citations

Which of your pages earn citations - and which rivals take them.

“best everyday skincare nz”Searched the web5 searchesSearched webbest everyday cleanser nzSearched webspf moisturisers comparedSearched webserums vs simple routines

Fanouts

The hidden searches AI runs before it answers you.

AEO Insights

Looks across all your campaigns to surface the gaps AI is exposing in your brand - the patterns and risks that drive the Strategy Engine’s recommendations.

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02Strategisethe moves that grow it
Strategy · Action plan
CitedA retailer's page, not yours
MissingNo 'best everyday' comparison
SlippingSentiment on price questions

Insights

What the measurement surfaced - cited, missing, slipping.

1 · Own “best for everyday”High
2 · Add Product & FAQ schema
3 · Answer the price question

Recommendations

Ranked moves with the why attached, never vibes.

JulAugSep

The plan

Sequenced into a quarter you can actually run.

Impact
×
Effort

Impact × effort

Every move is scored before it's ranked.

The Strategy Engine

Every recommendation is written from measured findings. Moves are scored on impact and effort, ranked, and sequenced into a plan - each step carrying the evidence it came from, so you always know why it’s worth doing and what it should move.

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03Actwatch the work land
Act · Implementation
Publish /best-everyday comparison
Add Product & FAQ schema
Rewrite the pricing FAQ

Work items

The plan broken into concrete, owned tasks.

Live

09:12

Revisited

11:47

Re-answered

Jun 21

Watch it land

From live, to AI revisit, to a changed answer - within days.

/best-everydayVerified
/pricing-faqPending
/product-schemaQueued

Verified live

Every change checked in production before it counts.

Before

After

yourbrand

The answer moves

The work shows up in the words AI assistants use.

Act on the strategy

A plan only counts once it’s done. Each action becomes tracked work: HeyOtis watches AI pick up the change, confirms it’s live, and checks the answer actually moved - so acting is measured, never assumed.

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04Provethe lift, with receipts
Prove · 30-day window
4.9%3.5 pts

The lift

Recommendation share, before and after the work went live.

Webchatgpt.com referral sessions▲ 96%
BotsGPTBot fetches of changed pages▲ 3.1×

Two ledgers

Web analytics and agent analytics, joined in one record.

09:41GPTBot GET /best-everyday · 200
09:58Session · chatgpt.com → /pricing
10:04Order #48211 · first-touch: ChatGPT

The receipts

Every number traces back to a logged event.

1.4%+1.8+1.74.9%

Cause, then effect

The lift, decomposed into the moves that caused it.

Attribution you can trace

No modelled guesswork. Your web analytics and your AI activity are joined into one record, so every lift is attributed to the action that caused it - and what worked feeds straight back into the next plan. That’s the feedback loop, compounding.

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The stakes

The answer is the new shortlist.

Search gave buyers a list to work through. AI gives them three names. You're on that list or you're not in the room - and the shortlisting happened somewhere you can't see.

Case study

From 0% to 65% AI visibility in two weeks

Daylyte - a UK hydration brand with no agency and no ad budget - went from unmentioned in ChatGPT to the single most-recommended brand in its category, guided by exactly what HeyOtis showed them to fix.

Read the Daylyte story →
Measure

See how AI answers about you

Campaigns that mirror your customer's decision journey - from discovery to purchase intent - showing how every AI assistant answers at each stage, and scoring what comes back: visibility, sentiment, citations and share of voice.

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Strategy

The moves with the biggest return

The Strategy Engine turns findings into a ranked plan - moves scored on impact and effort - and watches the work land.

Learn more →
Attribute

The lift, with receipts

AI is the new audience. Watch AI assistants visit your pages, and tie the visitors they send you to sessions and conversions.

Learn more →

FAQ

Frequently asked questions

Everything about how HeyOtis measures and improves your brand's visibility in AI search.

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