/ The Platform
Understand and control your AI presence
The Otis platform runs across four surfaces — measurement, analytics, strategy, and a single roadmap that ties them together. They show you what’s driving your visibility across every AI assistant, and give you the levers to change it.
01AEO Insights
See what’s driving your brand’s visibility in AI search — and what to do about it
Otis runs the questions your customers are actually asking across every AI assistant, then measures how each one answers — so you always know where your brand stands, and why.
Campaigns
A campaign maps the questions your customers ask at each stage of their decision — from early discovery through to buying intent. Each campaign runs across every AI assistant and measures four things:
Visibility
Your AI share of voice — tracked by platform, query type and category.
Sentiment
How assistants frame you — praise, hedges and objections — measured across every model.
Fanout Queries
The follow-up searches assistants run behind every answer, and whether you show up in them.
Citations
Citations are how AI sends buyers to pages. See which of yours are earning them, which are being overlooked, and which competitor pages and third-party sources are taking them instead.
Insights
Campaigns show you what’s happening. Insights tell you what it means — the patterns across your data that reveal where you’re winning, losing ground, or being overlooked. That intelligence drives your strategy.
02AEO Analytics
The real-world signal behind the rankings
Beyond what AI assistants say about your brand, AEO Analytics shows you what actually happens — the real traffic, referrals and conversions your AI visibility is driving.
Observations
An observation is a real-world result Otis captures — not a platform metric, but an actual change in traffic or behaviour — drawn from two sources:
Web analytics
Traffic and conversions arriving from AI assistants, tied to the specific pages that earned them.
Bot analytics
GPTBot, ClaudeBot and PerplexityBot fetches of your pages, logged over time.
03Strategy
From evidence to a plan that proves itself
Strategy is where everything Otis measures becomes a clear decision — and where every decision traces back to the evidence behind it.
Insights
Every insight comes directly from your data, not a guess. A citation you've lost, a query your brand is missing from, a competitor pulling ahead — each one traced back to the campaign data that produced it.
Recommendations
Every insight generates a specific, ranked recommendation — with the why, how, and who attached. Less guessing, more control.
Observations
Results from AEO Analytics pulled into Strategy — so every recommendation is measured against what actually changed, not what was assumed.
Attributions
Every revenue lift linked to the action that caused it — so you always know what worked and why.
How attribution links
observationrecommendationinsightcampaign
Read it back to front: the campaign surfaced the insight, the insight drove the recommendation, the recommendation was executed — and the observation proves it worked.
04Roadmap
Your entire AI strategy, sequenced into one clear plan
The roadmap is the single view where every part of your AI strategy lines up in sequence — campaigns, insights, recommendations and results — so you can see how each connects and what’s coming next.
- 01
A campaign runs against the assistants.
- 02
An insight surfaces from the measurement.
- 03
A recommendation is generated from that insight.
- 04
A recommendation is briefed, executed and goes live.
- 05
A real-world result appears — a lift in AI-driven traffic, referrals or conversions.
- 06
Attribution links the observation back to its recommendation, insight, and campaign.
Get started
See how AI recommends
your brand today.
Book a 20-minute walkthrough. We’ll run your brand through the platform and show you exactly where you’re losing the answer — and what to do about it.