About HeyOtis
AI search is rewriting how brands get discovered.
Buyers increasingly ask AI assistants what to choose - and the assistant’s answer is the new shortlist. HeyOtis exists to measure how your brand shows up in those answers, and to give you the plan to show up better.
Why now
The web is moving from links to answers.
A new discipline - Answer Engine Optimization (AEO/GEO) - and the reason we built HeyOtis.
For two decades, being found meant ranking on a page of blue links. People scanned, clicked, and decided for themselves. That behavior is changing fast.
Now buyers ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews directly - “what’s the best option for me?” - and act on a single, synthesized answer. The assistant does the shortlisting. If your brand isn’t in that answer, you’re not in the consideration set.
This is its own discipline: Answer Engine Optimization, sometimes called generative engine optimization. It isn’t SEO with a new coat of paint - the surface, the signals, and the way to win are different. HeyOtis is built for it.
Monitored today - more engines as adoption grows
How Otis works
Measured, not guessed.
Otis runs scheduled campaigns of unbiased queries, captures how each assistant actually answers, and reads the evidence straight from those responses.
The wording is generated, the evidence is not.
Campaigns of unbiased queries
Otis auto-generates buyer-intent prompts for your category, then you review, edit and approve them - so what's measured reflects how real customers ask, not how you'd phrase it.
Capture the real answers
Each campaign runs against ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews on a schedule, recording exactly how every assistant responds, which brands it names, and which sources it cites.
Measure the evidence
Share of Voice, position against your named competitors, sentiment, and the citations the AI grounded on - every metric is read from the actual responses, not estimated.
Turn signal into action
Findings roll up into a prioritised view of where to focus - ranked by impact and effort, with the evidence behind each opportunity one click away.
What we believe
How we approach the work
A few principles that keep the picture honest and the work focused on the answer era.
Specificity beats hype
We name the engines, show the evidence, and avoid claims we can't ground in a real AI response. Specificity is what makes a visibility number worth trusting.
Measure what buyers ask
Unbiased, auto-generated queries keep the picture honest - no cherry-picked prompts that flatter the brand. The goal is a true read, not a vanity score.
Built for the answer era
This isn't SEO with a new label. We're focused on how generative assistants choose and recommend - and on the work it takes to earn that recommendation.
Get started
See how AI recommends
your brand today.
Book a 20-minute walkthrough. We'll run your brand against ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews and show you the gaps.